It would be a perfect world if everyone that visited your site actually signed up for your list. I think we can both agree on that. However, the problem with a 100% conversion rate is that you honestly do not need all of those people on your list because all of them are not your audience. You can find the real customers that fit your criteria and pretty much guarantee they will sign up by following these simple tips…
1. Offer a FREE product. This could be anything that appeals to your ideal audience such as an ebook, a step-by-step guide, etc… The key to using this to your advantage is to make sure the person knows that they are getting an actual gift, which would usually cost them money.
2. Advertise that FREE product. Do not be afraid to put that sign-up box at the end of each article or at the top and bottom of your website. Putting a pop-up or slide-in is a great tactic as well, but make sure the sign-up does not bombard them as soon as they get on your website. Set a timer or a scroll-oriented type of requirement.
3. Special offers: Everyone loves coupons, special offers, and discounts, but usually end up failing to use them because they cannot use them. So if you are going to use any of these, make sure you market them right. For example, if you sell recycled ink for printers you could give a free e-book that explains five reasons people pay too much for brand new ink from the store. In addition to that, you could include a 10% off discount code for their 1st order of anything on the site.
4. Loyalty is essential. A loyal customer deserves to be rewarded so make sure you have some type of loyalty program. For example, a customer that subscribes to your updates and offers get 5% off every order they make.
5. Unique sign-up forms. Speaking more conversationally in your sign-up form can make a huge difference in how many people opt-in. Think about how you would talk to a friend and use that type of diction, syntax, and tone.
6. Short and to the point. The concrete evidence shows that shorter sign-up forms are much better than the long forms that want a name, age, etc… Test this on your website.
7. Offer a compelling podcast: Treat your subscribers right by providing them an informative podcast that teaches them valuable information, while also letting them gain some insight into your personality.
8. A BONUS. People love when they see things like “get a free ____ when you place your first order” or “sign up NOW and get the limited discount code.”
9. Offer a free course. A 30-day course is ideal and at the end of the course you can either expand the course and charge a small fee or discontinue the course and expect to have some loyal customers on your side.
10. Offer a trial period/free demo. This varies depending on your particular product, but the idea is still the same. Catch the interest of the person, leave them hanging, and wait for them to invest further.
11. Create a quiz, test, or assessment. This is a brilliant method because the potential customer will take your quiz and then be asked to join your email list for their results.
12. Incentivize people to become a member. This is a very simple process, but it perhaps one of the most powerful tactics. Charge a small membership fee, provide members with exclusive information that is top-of-the-line, and make the sign-up very quick.
13. Offer webinars. This is very similar to the podcast idea because it gives the potential customer a chance to see that you are trustworthy. In addition to that, it allows them to realize that you are knowledgeable.