Your website already has a “sign-up” form, but are you truly doing everything in your power to get as many subscribers as possible?
The following 7 tactics will grow your list faster in just a few minutes time…
1. Put your sign-up in as many places as possible. It would be preferable for you to put it on every page. Remember, you can also put it in the header or footer.
2. Get their attention ASAP. Your opt-in form should make use of very prominent features (background color, bold colors, maybe even animation. The “sign-up” should be without a doubt eye-catching and visible.
3. Let pop-ups work their magic. You may like pop-ups, or you may want them all to go away. Either way, the unambiguous facts show that THEY WORK. However, there is an art to using them. You should not have them pop-up immediately upon visiting a page, and you should test whether or not they should be utilized when a visitor is leaving or when a visitor has been on a page for a set period of time. You must strike a delicate balance between irritation and curiosity. Immediate pop-ups irritate, while delayed pop-ups generally encourage more interest.
4. Sell, sell, sell! When asking them to subscribe do not simply ask them. BRIBE THEM. This means that you must give them something that they would otherwise be paying for. That almost guarantees an immediate subscription.
5. Remember they have friends. Put out offers, which encourage visitors to send stuff to their friends or colleagues. In addition to that, always make sure that you incorporate an easy sign-up system.
6. Make use of social media. This could have been a little higher on the list simply because social media plays such a huge role, but the point is still the same. Include a sign-up form on your Facebook page, offer rewards, craft contests, and do whatever you feel is necessary. Remember, the GOAL (getting them to sign-up).
7. Cross promote. You can promote between your own product lines or another marketer. Just make sure you send emails offering people great incentives for becoming a part of the other list.