Any online business will benefit greatly from building an opt-in email list that will read your valuable content, buy your products and services, or buy your affiliate offers.
Slow and steady wins the race and just know that it is feasible to add more than one hundred subscribers to your list on a weekly basis. This is without depending on Search Engine Optimization or any secret formula.
The method also works well when adding numbers in the thousands as well, as you become familiar with it. A major mistake made by internet marketing newbies is their thinking that the number added this week has to exponentially increase the next week. This is a total misconception.
Use the classic model to start small with your plan development, and rise in slow increments with the numbers. It is best to steady build a list, instead of having overwhelming numbers in the beginning of the process.
Keep in mind that the consistent addition to your list on a weekly basis of more than one hundred subscribers will generate one thousand subscribers in just ten weeks.
These one thousand subscribers have the potential of netting you a thousand dollars or more each month…if you maintain your list in a productive manner. This translates into a twelve thousand dollar income from just this one list of subscribers.
The essential component is your squeeze page which will convert your website traffic into your subscribers. If you need some ideas for a squeeze page you can Google ‘squeeze page templates’ and get some ideas.
Modify the wording of the template to match it to your needs, and then upload it to your web hosting. In addition, you will need to incorporate your autoresponder code into the template.
Most marketers tend to use Aweber of Getresponse as their AR choice.
You can get some traffic generating ideas by finding ezine articles written by other marketers in your chosen niche. The purpose of doing this is to compile a list of marketers from your niche who are email list owners.
You can do this by visiting forums in your selected niche, or obtaining the ezine articles as an email list subscriber to various other marketer’s lists. Additionally, take a look in Google to see if you can find more ezine articles in your niche.
Contact individual marketers personally by email, and ask if they would sell you a paid solo ad to their list, and what the cost is to send it out to their subscribers.
This is generally a very economical. If you are thoughtful in your list selection you can get hundreds of new subscribers for less than fifty bucks. It is also advisable to place an ad within their ezine article at the top, instead of at the bottom.
A Google search will result in a large number of ezine articles for you to source. To save time you may want to research the Directory of Ezines. This directory supplies you with the number of subscribers per list, the cost to mail to these lists, and any other pertinent information concerning each list.
Remember that with a well maintained email list, each subscriber generally equates to at least one dollar per month as income.
There will be some ezine owners who will not consent to a paid solo ad, but you will have plenty who will since it will be profitable for them. It only takes a few quality list sources for this to produce the needed traffic to your website. This is great technique that will help you build your opt-in email list.
Remember that with a well maintained email list, each subscriber generally equals at least one dollar per month as income.
An excellent strategy is to avoid hitting them up first with an expensive offer. As they progress through your opt-in process, make your new list member an offer that gives them so much value, that it would be crazy for them not to take advantage of the offer. And this more subtle method is generally more profitable. They don’t know you at this point, or have a reason to trust you enough to make a large purchase from you.
It is a great way to offer your potential members or prospects something of greater value to them than what it would normally cost. This will put them in the frame of mind of getting a great deal, which will make them very receptive to your future offers. They will check their email regularly for more of your deals. People want to know what you can do for them or how you can solve their problems.
This method will condition them to become and continue to be paying customers, instead of just reading you or valuable information without actually purchasing any of your offers. Any customer who makes one purchase has a high probability of making future purchases, especially with offers that cost ten dollars or less.
A customer who makes one purchase has a high probability of making future purchases, even at the cost of ten dollars or less.
These members are much more valuable to your business than the subscribers who never purchase anything. However, don’t devalue those subscribers, as they may refer others who will make that purchase.
This strategy will also help you to compensate for money spent on promotion or advertising costs. It will also become profitable over time with determination and consistency on your part.
New customers will be more open to your future offers, and will remember you from their previous product purchase, so your follow up email offers have a greater likelihood of producing more sales for you.
It is imperative that you present them with exceptional value over and above the cost of the product. This will lead to future sales and may lead to their participation in your blog or forum. And they will be more inclined to tell others about your business, and promote your products as an affiliate.
An illustration of a valuable offer could be where your product that costs almost one hundred dollars has gone for months will little or no sales. Offer this same product to new subscribers for ten dollars.
In addition to this, tell them that you are practically giving it to them at such an unbelievable bargain, because you want to make them loyal customers.
Remember that during the process of building an email list, it is vitally important to supply quality, informative content to educate the subscriber, in addition to soft selling them on your products that will resolve their problem. This will get them excited about you, your emails, and buying more of your products.
Be respectful to your list subscribers, and always avoid sending them stuff with a ton of offers with no valuable content. You are there to make their lives better.
If they feel that you are motivated only by money they will unsubscribe, maybe send your emails to the spam folder, or delete them all together. They have to see that you care about them to become your dedicated, loyal customers now and in the future.